Thank you for some great ideas! I will be implementing some of your ideas today. Valuable content with a style and personality that is extremely refreshing. There is one problem that i have with applying this advice as a newb: How is it all actually executed?! I mean, you have 1. The line s of copy that you know is killer.
But then that is where I we? Is it adobe foto shop, indesign that we have to know to present the minimum … Read more ». These are all the exact same technical questions I have had. I wish you luck! Okay, I hardly ever comment. Thanks Danny. I feel like I could do this today. Wish you all the best! Thank you for making it so simple and easy.
It seemed like a mountaineous process to learn about all the requirements for a copy writer. It encouraged me alot to give mvp a try instantly. This actually really helped me. Should I post full pieces or links to websites? Any suggestions? Great Ideas. I am an aspiring copy writer and will try out some of what you have stated here. Thanks for sharing Cheers!!!! Hi Danny, Really grateful for your game-changing list for us here, thank you.
And now you gift us with 10! I appreciate you sharing your amped-up solution:. Dan the man Margulies… What What! Yeah, The Halo Effect freaking works. I just landed a pretty big client by doing just that: ranting.. My rant was words and I was just trying to help him do what I thought he needed to do. Thing is though, it was psychologically about him. I was ranting about him. Learned that from you dude.
Thanks again! I enjoyed reading this post. I know that many of your tactics are not just for copywriters. The Crystal Ball method works for software developers, too! Great job using the CBT for Excel! Your timing is perfect. Thanks so much, will give it a go! Great tips! Although fitness trends are constantly evolving, people will always want to look and feel their best.
But upwork is no longer for people from non-English speaking countries. It is very hard to find and get jobs on this site. If you have time I want to talk personally with you. It has been a while since I became a SSFU member, but I can attest to the fact that Danny responded to every email that I had sent, months before I had become a member.
Notify of. Inline Feedbacks. Sharlene Roxanne. Last edited 4 months ago by Sharlene Roxanne. Kuljeet Kaur. Manisha Kanwar. I was wondering if I may make a writing sample copy based on this article here. If they see a website or brochure that looks professional, they assume the copy is professional as well. Back in the day when I was starting out pre-internet, I used to present my portfolio in person.
It was a bit of a dog-and-pony show. Even so, it was challenging for them to formulate an impression of the work without giving at least some weight to the quality of the design. Nowadays, clients view my portfolio on their own, and I suspect most of them still focus more on design but copy. If any of your samples have won copywriting awards, you want your prospect to know it. Be sure to note your award-winning pieces. Your prospect is likely to be impressed. Got awards?
Show them off! Perhaps the client sent you a thank-you note or provided a testimonial or reference letter you can use. Or maybe your copy was even discussed on social media. Any type of third-party endorsement can help persuade a hesitant prospect to choose you. If your samples have stories behind them, those anecdotes can be worth including. They can serve as mini-case studies or project overviews. You can talk about the objective for the project, the thinking that went into your strategy, any important details about the project and finally, the results achieved.
Like fashion, copywriting and design go through style changes. Work samples created in the s will look dated because the people in the photos probably are sporting styles that were popular then and not now. Your copywriting portfolio should be dynamic. Add new pieces and remove those that look dated. Back in the s I wrote a brochure for the company that manufactures Velcro. It featured child and adult models wearing clothes and shoes with Velcro closures.
Looking at the brochure today, the photos look like iconic pictures of the decade. The big hairstyles alone are a dead giveaway of the timeframe. Be sure to keep your portfolio fresh. Add new samples and remove those that may no longer be relevant.
In one case, the client had gone out of business. In another, the client had redone their website to reflect a new focus for their business. And finally, another client had merged with a competitor and shut down its own website.
When those links in my portfolio no longer worked, I had no way to show off my work. Copywriting platforms are a solid way to gain exposure for your work, particularly in the earlier days. As a user scrolls through the page, she complements her examples with nuggets on the strategy behind the copy and personal insights from working on the campaign.
Anyone who visits her LinkedIn profile instantly can tell that she knows her stuff. Michal takes it one step further. Another thing that Michal truly nails? She drives her leads to her fantastic writer website , which is primed to take visitors through the sales process and showcase her writing in action:.
You might be a copywriting jack of all trades OR you might specialize in one specific industry. From the get-go, every visitor knows that Elise is a B2B copywriter who specializes in blog posts, white papers and content refreshes.
Her portfolio only hammers that point home with stellar examples from industry heavyweights like Mangools, Content Marketing Institute and Wix. She also backs up every one of her examples with a client testimonial and an image that speaks to the success of that piece of content, like the traffic acquired after a client started working with her:. All up, this tells a compelling story about why a visitor should work with Elise, as well as the genuine value that she brings to the table.
In every example, Gari outlines who the client was, the context of what they were trying to achieve, the strategy he took to get there and the channels that his copy was used on. It can also be tough to validate your work when you predominantly write print and online ad copy, but Gari does this really well on his site.
He ties in qualitative proof through media features and quotes from industry publications to show that his copy gets people talking:. His portfolio is clean, concise, structured, and quickly demonstrates his abilities without becoming a wall of work. Stephen also adds an excerpt of copy for each example so a visitor can quickly get a feel for his writing abilities, and a link to other similar projects. This is perfect for any visitor who might want to quickly learn more about him, or wants to distribute his copy to their manager or other team members.
As a bonus, this PDF can also be quickly attached as part of an introduction email to a client. Your email address will not be published.
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