The return to work after Labor Day is never calm, and Nike roiled everyone's plan for a chill Tuesday when it announced over the weekend that Colin Kaepernick would be the star of its 30th-anniversary "Just Do It" campaign — hot on the heels of signing a year deal with the NFL which ostracized him for peaceful protests last season. Celebrities have already shouted their support for Nike in the days since.
Serena Williams tweeted that she's "especially proud to be a part of the Nike family today. On the other end of the spectrum, some evidently anti-Civil Rights consumers are Big Mad, and are destroying their Nike merchandise to show it.
A viral tweet showed one man cutting the Swoosh marks off of his Nike tube socks; another man evidently set his sneakers on fire while he was still wearing them — though none of this really hurts the brand, since these people have already paid for the clothing they are damaging. But, hey, everyone's allowed to peacefully protest in their own way, right? You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account.
Notify me of new comments via email. Notify me of new posts via email. Skip to content. Acquisitions: Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold. They worked so well that Otis Davis ended up taking them to the Olympic Games in , where he wore them to win the metres. The early collaboration led to the launch of Nike in Eugene, Oregon. Initially, Knight sold the Blue Ribbon running shoes from the back of his car.
He realised there was a demand for an alternative to the Puma and Adidas sports shoes that dominated the market at the time. In , Knight was finally able to stop selling shoes from his car, as the company had enough money to rent its first retail space in Santa Monica, California, next to a beauty salon.
The company had a few employees at this time, who all sold the shoes from their cars. For the first time, this was no longer necessary. In , sales were growing fast and the company expanded to the East Coast, where they opened a distribution centre in Wellesley, Massachusetts. Their first big success was the comfortable and stylish Tiger Cortez in — a collaboration between Blue Ribbon and their Japanese supplier, Tiger. How did the Nike brand grow? Nike split from Tiger in , when the full re-branding took place, including the invention of the famous Swoosh logo.
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